How to build your first lead list

Step 1: One technology

Choose a signal — Shopify, HubSpot, Klaviyo, etc.

Step 2: Narrow down your ICP

Example: "Shopify fashion stores in India" is better than "ecommerce leads."

Step 3: Review a sample

Check relevance before a large export.

Step 4: Export and clean

Remove obvious non-fits. Add notes for outreach angles.

Step 5: Simple outreach

1. Why you are reaching out

2. Technology context you noticed

3. Problem you solve

4. Small request or question

Target size

100–300 companies for your first test campaign.

Next steps

• Export timing

• Filter guide