TechLeads
TechTarget Priority Engine alternative for technographic targeting
TechTarget sells purchase-intent data based on research activity across its technology media network. Intent tells you who is researching; technographics tells you what they already run. TechLeads covers the second, self-serve.
TechTarget vs TechLeads
| TechTarget | TechLeads | |
|---|---|---|
| Core strength | Purchase intent from media network | Technographics + website lead lists |
| Find companies using X | Not the core signal | Core product |
| Pricing model | Sales-led contracts | Self-serve: $29 dataset, $79/mo Growth |
| Free tool | None for lookups | Free website technology lookup |
| API | Enterprise integrations | From Growth $79/mo (5,000 credits/mo) |
Competitor pricing is approximate — check their live pricing pages.
Installed technology is a stable, verifiable signal: if a company runs a competitor’s product or a complementary tool, it is a qualified account today.
Who each tool is for
- TechTarget: Stay on TechTarget if research-based purchase intent is your main targeting signal.
- TechLeads: Choose TechLeads to build account lists from what companies actually run, and to check any domain’s stack for free.
What you get
- Free website technology checker at /lookup
- “Companies using X” lead lists from $29 per technology
- Growth at $79/mo for recurring search, exports, and alerts
- Technographics API from Growth ($79/mo, 5,000 credits/mo)
Related: What is technographic data? · Pricing
FAQ
TechLeads complements or replaces intent data with technographics: which technologies a company’s website uses.