TechLeads
D&B Hoovers alternative for technology-based prospecting
D&B Hoovers is Dun & Bradstreet’s sales intelligence product, built on its firmographic company database. Firmographics tell you size and industry; technographics tell you what a company runs. TechLeads gives you the technology view, self-serve.
D&B Hoovers vs TechLeads
| D&B Hoovers | TechLeads | |
|---|---|---|
| Core strength | Firmographics (D&B database) | Technographics + website lead lists |
| Find companies using X | Not the core data | Core product |
| Pricing model | Sales-led subscriptions | Self-serve: $29 dataset, $79/mo Growth |
| Free tool | None for lookups | Free website technology lookup |
| API | D&B enterprise APIs | From Growth $79/mo (5,000 credits/mo) |
Competitor pricing is approximate — check their live pricing pages.
For software and agency sales, the technology a company already runs is often a better qualifier than revenue bands alone.
Who each tool is for
- D&B Hoovers: Stay on D&B Hoovers if you need company hierarchies, financials, and D-U-N-S based firmographics.
- TechLeads: Choose TechLeads to find companies by the technologies they use and export lists from a single dataset upward.
What you get
- Free website technology checker at /lookup
- “Companies using X” lead lists from $29 per technology
- Growth at $79/mo for recurring search, exports, and alerts
- Technographics API from Growth ($79/mo, 5,000 credits/mo)
Related: What is technographic data? · Pricing
FAQ
For technographic prospecting, yes. TechLeads does not provide company financials or corporate hierarchies.