How is technographic data different from firmographic data?

Firmographics describe company attributes like industry, size, and revenue. Technographics describe the software and infrastructure those companies run.

Where can I buy affordable technographic data?

Enterprise platforms price for large teams. TechLeads offers lists from $29, Growth at $79/mo, and API on Business at $149/mo.

TechLeads

Technographic data for sales & marketing (without enterprise pricing)

Technographic data shows which technologies companies use. Use it to build account lists, prioritize outbound, and enrich CRM — without ZoomInfo-tier pricing.

Get lists from $29 Free tech lookup API & developers

What is technographic data?

Technographics describe a company’s software and infrastructure footprint: CMS, cloud, analytics, payments, marketing automation, frameworks, and related tools. If firmographics answer “who they are,” technographics answer “what they run.”

How sales and marketing use it

Build “companies using Shopify / HubSpot / AWS” lists
Prioritize outbound by stack fit
Enrich CRM and agent workflows via API

Technographic vs firmographic vs intent

Firmographic: industry, size, revenue, location
Technographic: tools and platforms in use
Intent: signals of active buying research

Provider landscape

Demandbase, ZoomInfo, and Cognism target enterprise budgets. Mid-market options include dedicated technographics APIs and list products. TechLeads: Bulk datasets from $29, Growth $79/mo, Business API $149/mo.

Read the technographic data guide · BuiltWith alternative · What we track

FAQ

Technographic data describes the technologies a company uses — CMS, cloud, analytics, payments, marketing stack, and more — so sales and marketing can target accounts by stack.