Most-used ecommerce platforms
5.8% of sitesShopify is 39% of the sites in this category.
TechLeads technology report · October 2026
Cloudflare runs on 47% of the top 100,000 websites
Which technologies the most-visited websites use: the first 100,000 websites in the Chrome UX Report ranking for August 2026 where a TechLeads scan in October 2026 found at least one technology.
100,000
Websites scanned
WordPress 7.5%
Top CMS
Shopify 2.3%
Top ecommerce platform
Salesforce 1.9%
Top CRM
Key findings
Shares of the top 100,000 websites, October 2026.
- Shopify is the most-used ecommerce platform, on 2.3% of these websites.
- Salesforce is the most-used CRM, on 1.9% of these websites.
- PayPal Checkout is the most-used payment processor, on 1.0% of these websites.
- HubSpot is the most-used marketing automation tool, on 1.1% of these websites.
- Google Analytics is the most-used analytics tool, on 20.3% of these websites.
- WordPress is the most-used CMS, on 7.5% of these websites.
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Top 100,000 Websites Technology Report, October 2026." https://techleads.fyi/trends/October-2026HTML link
<a href="https://techleads.fyi/trends/October-2026">TechLeads top 100,000 websites report, October 2026</a>Largest shares
Share of the top 100,000 websites.
Categories
Leading technologies in each category. Each card can be downloaded as an image for posts and slides.
Most-used CRMs
3.3% of sitesEdrone
0.04%
Salesforce is 58% of the sites in this category.
Most-used payment processors
4.1% of sitesPayPal Checkout is 25% of the sites in this category.
Most-used marketing automation tools
8.8% of sitesHubSpot is 13% of the sites in this category.
Most-used analytics tools
30.4% of sitesGoogle Analytics is 67% of the sites in this category.
Most-used CMSs
16.1% of sitesOsclass
0.35%
WordPress is 46% of the sites in this category.
On the same website
Share of each platform's websites that also run these technologies.
WordPress
7.5% · 7,461Shopify
2.3% · 2,266Drupal
0.73% · 727WooCommerce
0.68% · 675How this is measured: TechLeads scans each website in the Chrome UX Report ranking, in rank order, and detects technologies from page HTML, scripts, cookies, headers and DNS. Websites where no technology was detected are skipped until 100,000 are counted. Charts leave out page markup (such as Organization Schema), verification tags, product sub-features and card-network logos. Website lists for these technologies are available on a TechLeads plan.