Common mistakes when building lead lists

Mistake 1: Too broad

"We want all ecommerce companies" creates noise. Narrow by technology and region.

Mistake 2: No sample review

Always review a small sample before a large export.

Mistake 3: Generic outreach

Mention the technology or context you already know

Mistake 4: Skipping cleanup

Remove obvious non-fits after export

Better first campaign

Target 100–300 companies, one clear message, measure replies, then scale.

Next steps

• [Build your first lead list] (/kb/build-first-lead-list)

append test